Our vision:
To be the best we can be - at working with you to promote your image and enhance your corporate identity - and to help you optimise your dollar to achieve the best results possible in today’s competitive climate.

Our mission
Your image is our image – if your logo looks good, you make a good impression, and that reflects favorably on us - therefore we guarantee quality workmanship and aim for superior service tuned to your exact requirements.

About us
Embroid~Ideas is a welcome sea change for owner-operators Hans and Trish Bruitzman, working together in their own small business after life in the corporate world. They are passionate about helping their clients make their business, club or organisation more visible, and enjoy the challenge of continuously adding more product lines to their range in response to customer requests. Hans has a broad background in business, advertising, entertainment, community affairs and public service, Trish is an accomplished corporate credit professional with an eye for detail and a passion for customer service. Together, they make a formidable combination, bringing their different views to the business and design table.

New technology means quality embroidery at competitive rates
We operate with fully computerised, state-of-the-art embroidery machines and pride ourselves on our scrupulous attention to detail. We are able to produce superior quality embroidery efficiently and economically in large or small quantities.
We operate on low overheads (no franchise fees and no expensive shop fronts), we don’t charge machine setup fees and we don’t have minimum quantities, this means we bring the silent salesman (your logo on your garment) within the reach of every small business, sole trader, small club and diverse organisation seeking to express individuality in holistic identification.

Helping clients avoid losses
Embroidered stock can quickly turn into dead stock when clubs change sponsors, or garments with logos bought in large quantities do not sell. We can embroider and deliver smaller quantities “just in time”, this means the customer can still order large quantities of garments and take advantage of bulk discounts - and any excess unembellished stock can be disposed of readily if circumstances change.

One stop logo shop
We have an in-house heat transfer service, producing full colour heat transfers on light or dark garments, mugs, award plaques, mouse mats, coasters and stubby holders. We also have a vinyl lettering service in a range of colours and finishes for garments.
As an add-on to these services, we provide an all round logo service, any item or thing that can be embroidered, printed, engraved, pressed, stamped, lasered, signed, embellished, you name it, we can organise it.
We outsource a full range of printing and promotional products at very competitive prices, and provide ancillary services such as artwork and design.

People are already talking about us
Much of our work comes through word-of-mouth. We are steadily building a client base of clubs and businesses, who appreciate our personal service, attention to detail, and the assistance we give with logo design and testing, garment selection and enhancement of the corporate identity. We enjoy the challenges the business brings and go out of our way to ensure client satisfaction.

FAQs
What is digitising?
Digitising is the converting of your artwork to a stitch file that the embroidery machine can read from.
Good digitising is the foundation of quality embroidery. The digitiser is like an artist, who tries to inject life into the embroidery by the use of different stitch patterns, which makes a tree look like a tree, a bird look like a bird, and your logo like a work of art. Not all digitisers are the same. It takes many years of experience, working on design after design, to become a competent digitiser. For this reason we outsource this critical function to specialists with many years of digitising experience, so that we can guarantee the best results possible.

What format should I send my logo artwork in for digitising?
Our digitiser can use any medium you can provide, even .jpeg, or a copy of a business card or letterhead. He will ensure that the embroidery process starts with the best possible foundation. His experience means that you get all the variegation, contrast and highlighting of different stitch combinations that you cannot get from part-time digitisers or off-the-shelf computer programs, and the difference really shows. Our clients have been more than impressed with the stunning results that our approach produces.

How much does digitising cost?
Digitising costs vary, depending on the number of stitches in the design and the complexity of the work.

How long does it take to get a quote?
It is ironic that that in order to prepare a quote, the digitiser has to actually do most of the work involved in digitising the design. Despite this, quotes are still free. However, it takes several days to produce a quote, depending on how much the digitiser has on his plate. Once you decide to go ahead with the work, it only takes a day to finish the digitising and test it ready for us to use. When it arrives in our workshop, we test the design again and quality control it a second time.